[01]Case study
Medix Pharma Services
Medix needed a web presence that looked established and professional when shared with prospective pharmacy partners. Brand colours were already decided — the job was to translate them into something credible enough that a pharmacy manager would take the outreach seriously.
- Role
- Design & engineering
- Stack
- Next.js, Tailwind CSS
[02]The brief
Look professional. Build trust. Keep it simple.
The audience is pharmacy managers and healthcare decision-makers. They're receiving a link in an outreach email or LinkedIn message. The site has about five seconds to establish credibility before the tab gets closed.
No complex flows, no clever interactions — just clear messaging about services, a structured content hierarchy, and a design that signals “established company” not “someone's side project.”
[03]The result
[04]Approach
Restraint as a design decision.
The brand colours were set. The content was straightforward. The temptation is always to add — animations, gradients, hover effects. For Medix, the right call was to do less. Clean typography, generous whitespace, and a layout that makes the services immediately scannable.
Responsive design was critical for the outreach context — links get opened on phones from email notifications. The site needed to look equally sharp in an email preview card, on a phone, and on a desktop during a follow-up call.